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We live in a world where we can do just about anything from a computer; chat with people in other countries, trade stocks, visit exotic locations that would never be seen otherwise; re

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nt DVDs, and of course engage in the growing trend of comparison shopping. The Internet is gaining in popularity at an exponential rate and as adoption for broadband increases, so doe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the opportunity for consumers to compare prices for products and services as they look for the best deals on the web. Based on a recent ComScore study, 55 percent of Internet users no

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

have broadband access at home; and are more likely to engage in online comparison shopping. Even better is that the majority of US consumers also have a mobile phone; and combined, ta

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es comparison shopping to the next level.

It’s no secret that the Internet is the bargain shopper’s dream comes true. It has been for the last several years. For consumers that are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

oncerned about stretching their dollars, finding the best deals, and getting what they want at rock-bottom prices, then the Internet is the greatest shopping tool to ever exist. Why? B

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ecause prices are often much cheaper online than they are at local retailers. The only caveat is that consumers cannot touch and feel the products before the actual purchase; a proble

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

now alleviated with the use of mobile phones delivering the results in voice format.

It’s obvious that online comparison shopping is more efficient than pounding the pavement and sea

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ching local retail stores for the best deals and prices. However, consumers today still like to touch and feel products before making that purchase decision; a hard task to do through

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a computer. The fact is that consumers still enjoy spending their weekends at the mall, conversing with friends and family as they hunt for bargains and touch and feel products before

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

buying them. Until these online comparison websites can provide the entire customer experience from beginning to end, they will never capture the full attention of value conscious cons

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

umers.

Is there an alternative?

Yes, introducing Frucall; the first voice-enabled comparison shopping service that allows consumers to compare retail store prices w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

th prices online, directly from their mobile phone. It’s a quick and easy solution that sidelines many of the competitive sites that only offer comparison shopping while online. Better

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

yet, is that consumers can soon purchase products directly from their mobile phone.

The way it works is simple. For consumers who are at a retail store browsing for products; all they

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

have to do is dial a toll free number, enter in the bar code; and wait a few seconds for the results. Not to mention that the service is free so it’s obviously a no brainer.

Compariso

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

shopping using mobile phones is one of the latest trends that have catapulted new business ventures that provide consumers with a one stop shopping experience. Consumers can simply d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ial a toll-free number from any retail location and compare prices of products and services of any type, style or magnitude. And, most of the time, walk away with a much better deal th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n they would find elsewhere. It will soon become second nature to most value conscious consumers, so it’s only natural that online comparison shopping using mobile phones will become a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

huge market for Internet buyers.

The growing trend of voice-enabled comparison shopping is a fascinating concept for value conscious consumers who still like the traditional approach

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o shopping, yet want to save money. Today, with so many of our daily activities performed with a mobile phone, Frucall provides a unique value proposition and adds to that growing list

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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